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In 2009, 67% of the U.S population went to the movies an average of 6.5 times. |
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1.4 billion movie tickets were sold in 2009. |
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59% of moviegoers recall cinema advertising. It's recall rates are 4 to 6 times higher than television. |
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Moviegoers arrive at the theatre an average of 24 minutes before the start of the film. |
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U.S. moviegoers see about 8 films a year. Frequent moviegoers see 12 or more films per year. |
